As the #1 Dentist and Hygienist Recommended Fluoride Brand, ACT is a highly respected, full service line of fluoride and therapeutic products — one that had a simple landing page for healthcare professionals on the consumer site. The brand needed a brand new professional site to meet the needs of this HCP audience, and compete with big spenders like Listerine.

We created a fully responsive site with a sleek, modern design and the in-depth information our professional audience needs — working closely with staff hygienists to ensure content is relevant and authentic. Take a look.

Role: Creative Director