It took a lot of planning and practice to pull off this musical TV spot for our NJ Lottery Cash Blitz Scratch-Off campaign — and this behind-the-scenes look shows it! We created this video and shared it across our NJ Lottery social platforms as part of our campaign launch.

Oh, won’t you like us???

We hope so. That’s why we extended our provocative, highly visual campaigns into the social sphere to drive views, shares, likes and more. Take a look at how we drove engagement and awareness with these creative organic and dark posts.

To support each NJ Lottery campaign, we created highly impactful social creative to amplify our message across Twitter, Facebook and Instagrams — with a 30% lift in engagement from previous years!

So how do you create a one-of-a-kind launch for IHOP’s latest menu sensation, Paradise Pancakes? You put them on a table at the beach, livestream them on Facebook, and see what happens. And what happened was anything but tropical — er, typical! We had a total reach of 2,680,230, and we won a Gold MarCom award.

Role: Creative Director

To support every new menu launch, we crafted 360 digital campaigns for IHOP.com and their social properties — including engaging videos.

From an animated Scary Face Pancakes video to a video starring hot social media influencer, we explored a variety of ways to capture the hearts and minds of IHOP’s 4+ million fans.

Role: Creative Director

To celebrate annual IHOP’s All You Can Eat Pancakes promotion, we created an event that got personal. People tweeted us a photo, we had a pancake artist re-create it live, then tweeted it back.

It was an event that really did take the… pancake: 3X more daily impressions & engagements, 113% increase in brand mentions on Twitter, and more than 6 million impressions via press of the event. Best of all, I got what I wanted: a pancake of my face.

Role: Concept, Creative Director, Copywriter

Driving traffic beyond the breakfast hour was a key business goal, so we needed new and different ways to make IHOP a destination day or night.

To bring this story to life, we created one of the first Facebook Canvas ads in the casual dining category, giving users the chance to follow a daytime journey — then the flip the phone for a nighttime one.

Role: Concept, Creative Director