We created this special video for our Amphastar Pharmaceutical clients to be featured on the iconic NASDAQ Tower in Times Square in honor of their 10th anniversary on the exchange. So cool to see this live on the biggest screen in the world!
Role: Strategy, Concept, Copy
Ah, heartburn. Just the fear alone can hold you back from eating what you want, which means missing out.
We created this engaging character — Zan the Man — to help empower heartburn sufferers and overcome their fear of heartburn with Zantac 360°. Focus groups? They unanimously loved Zan, and this Zantac 360° campaign. And copy testing scores were the highest our client ever received on the brand. Take THAT, heartburn!
Role: Concept, Copy
Talk about big! Icy Hot came out with a unique new form — a one-of-a-kind massaging balm — and who better to show how it works than the legend and spokesperson himself, Shaq!
Role: Creative Director, Concept, Copy
The VMS category is packed with probiotic brands, and standing out is not easy — especially on a small budget that just can’t compete with brands like Align. So Florastor challenged us to breakthrough and use their unique “flush and boost” MOA to help differentiate them. Oh, and come up with the next “Ughstipation” by Miralax. No problem!
I partnered with our strategists to come up with a “dual-action protection” position for this brand, then came up with a sticky, memorable campaign focused on how Florastor protects you from OMG Moments, as in “Oh My Gut” moments! We received the highest ASI score in our agency’s history. And helped relieve our clients’ OMG Moments, too!
Role: Strategy, Concept, Copy
We created our Spokesbee Buzzy to help parents soothe their little bees with drug-free, safe and effective Zarbee's products like Cough Syrup, Sleep Gummies, Immune Support and Vitamins.
Role: Concept, Copy
Many heartburn sufferers deal with a problem that antacids just can’t fix: that awful burning feeling from heartburn that creeps up into the throat.
To help Rolaids introduce their new Heartburn Soothers product, we needed to break through the cluttered antacid market with messaging that entertained as much as explained. Problem solved.
Role: Concept, Copy
When allergies make you so stuffy you suffer, that’s called “Stuffering”. At least, that’s what we call it with this campaign for Nasacort. We created a rallying cry campaign to “Stop the Stuffering” with videos and social ads and stories that bring the misery of nasal allergy congestion to life in a visceral, visual way that gets allergy sufferers saying “Yup, that’s me!” And boy, did they ever — in focus group after focus group.
Primatene Mist went off the market almost a decade ago but was planning to make a big comeback with a new manufacturer. That manufacturer reached out to our office and asked us to help. Our goal: let people know that if they have asthma, they’re at risk for an attack anywhere — and Primatene Mist is the solution. And do it in a fun way.
Role: Concept, Copy
As creators of the wildly successful “Vitamin Better” campaign for Vitafusion, we were tasked with crafting and updating creative to include a new and ownable claim. Using the power of science, here’s one example that shows how we integrated this new message in nearly every spot.
Role: Copy
Most Pick 4 players play important numbers and dates, but they still needed reminding to play. Enter the Pick 4-Tet, an a cappella group whose goal is to spread the word through a fun, totally original and catchy song about the game where thousands win thousands!
Role: Concept, Copy
This TV spot is part of a campaign that shows how the glittery, groovy Multiplier scratch off tickets from the NJ Lottery can multiply players’ winnings up to 100x using our scratch off division team. Let the Good Times Multiply!
How do you tell the world (ok, NJ) the that hottest tickets in town are here? You sound the alarm! This campaign helped these tickets sell like hot cakes. No, really.
Role: Concept, Copy
Quick Draw is a popular game played at over 7,000 locations around Jersey — including bars and restaurants.
Our agency’s first campaign got people envisioning “What Kind of Winner Will You Be?”, to great success. But after two years, we had to up the ante. The ask: Go beyond winning and attract players into bars and restaurants to, well, play. So we made Quick Draw THE reason to get out and play with friends, showing how Nothing Beats the Draw of Quick Draw.
Role: Concept, Copy
