Combating long wait times was one of several priorities for IHOP, and we were asked to help. But how can advertising help solve an operational issue? Make the time waiting at the table more fun!

To launch their Summer Splashers drinks, we created an augmented reality gaming experience for the table. Customers were invited to download the IHOP Play App, then use their phones to scan the table tent and activate a game that promoted the new drink, and engaged with customers — turning their wait time into a great time!

Role: Creative Director, Concept, Copy