Quick Draw is a popular game played at over 7,000 locations around Jersey — including bars and restaurants.

Our agency’s first campaign got people envisioning “What Kind of Winner Will You Be?”, to great success. But after two years, we had to up the ante. The ask: Go beyond winning and attract players into bars and restaurants to, well, play. So we made Quick Draw THE reason to get out and play with friends, showing how Nothing Beats the Draw of Quick Draw.

Role: Concept, Copy