To celebrate annual IHOP’s All You Can Eat Pancakes promotion, we created an event that got personal. People tweeted us a photo, we had a pancake artist re-create it live, then tweeted it back.

It was an event that really did take the… pancake: 3X more daily impressions & engagements, 113% increase in brand mentions on Twitter, and more than 6 million impressions via press of the event. Best of all, I got what I wanted: a pancake of my face.

Role: Concept, Creative Director, Copywriter