For international students looking to study at an English-speaking university, their very futures depend on how well they do on an English language test like the TOEFL test.

A TOEFL score from ETS speaks volumes about their skills, yet many fear taking it because it’s known to be much harder than the competition. We positioned the TOEFL as more than a test, but as a tool to help them get to where they want to go — and created a completely digital experience to help them practice, plan and connect with others like them. See it here.

Role: Strategy, Creative Director