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Ellen Buchsbaum Klein

Creative Director. Storyteller.

  • Hi
  • TV/VIDEO
  • Social
  • Content
  • Digital
  • Me

Zantac 360 Video

Ah, heartburn. Just the fear alone can hold you back from eating what you want, which means missing out.

We created this engaging character — Zan the Man — to help empower heartburn sufferers and overcome their fear of heartburn with Zantac 360°. Focus groups? They unanimously loved Zan, and this Zantac 360° campaign. And copy testing scores were the highest our client ever received on the brand. Take THAT, heartburn!

Role: Concept, Copy

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