Ah, heartburn. Just the fear alone can hold you back from eating what you want, which means missing out.
We created this engaging character — Zan the Man — to help empower heartburn sufferers and overcome their fear of heartburn with Zantac 360°. Focus groups? They unanimously loved Zan, and this Zantac 360° campaign. And copy testing scores were the highest our client ever received on the brand. Take THAT, heartburn!
Role: Concept, Copy